At the start-up stage, you need a communication plan that is realistic, affordable and quick to execute – and yet it must dazzle the world.
One size does not fit all. You can choose. Here are two examples:
Small Kit
• Mini market analysis
• Communication platform
• Creative concept
• Basic sales and marketing tools
• Basic website
• Letterhead and business cards
• Email signature
• One press release
• PowerPoint template
Medium Kit (Small kit plus the following)
• Extended market analysis
• Dialog strategy and segmentation proposal
• Dialog campaign flow
• Extended website
• Dialog elements
• PowerPoint presentation
These examples include two rounds of minor revisions of text in one language. External costs such as printing and photos are not included, except where noted.
